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Marketing and Finance (MAF) Podcast

Feb 25, 2015

MPAF33 – Tom Conner on the Lessons from the Drewberry Protection Insurance Survey 2015

In a research survey, you’d usually associate with major provider companies, Drewberry Insurance’s Protection survey lifts the lid on what consumers think of life insurance, critical illness and income protection.

While the results aren’t surprising they do remind us that we must renew our efforts to push out positive messages.

Listen to Tom explain why Drewberry set up the survey, what the sample was and the headline results.

Hear about the three top reasons consumers don’t consider protection insurance. Those three primary reasons are unchanged in almost twenty years and highlight more than ever before, the need for face to face financial advice.

That’s all right here in episode 33 of the Marketing Protection and Finance Podcast.

Who is Tom Connor

Tom is a director at Drewberry Insurance.

He was an adviser for 5 years but now spends most of his time running the business and managing a team of 15 other advisers.

Before that he worked in the City after graduating with a master’s degree in finance from Cambridge University.

Tom believes passionately in educating the wider public about the need for protection and income protection, in particular.

Outside of work Tom can often be found at the rugby watching England or the Harlequins and has the goal of skiing on every continent of the world, having already ticked three off the list

Links and Show Notes.

For links to the books and apps mentioned by Tom, please visit for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

The MPAF Podcast is a 30 minute audio show you download from, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:

             Marketing, communications and propositions.

             Financial and protection products

             Interesting business models and campaigns

as well discussing how advisers can promote their own businesses using modern content and social media methods.

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.