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Marketing and Finance (MAF) Podcast

Apr 1, 2015

MPAF38 – John Ritchie on Ellipse Auto Enrolment and Workplace Sick Pay

Can individual protection providers learn from group protection providers?

Until recently many would have said no. But with individual sales down eyes are turning to innovations in group risk. Particularly digital solutions.

My guest today is Chief Executive of Ellipse, a digital group risk insurer looking to simplify processes to make employer sponsored schemes more attractive.

Hear John talk about how we must move away from "income protection" to "workplace sick pay".

Listen to his views on pension auto enrolment and whether we should be looking to introduce a similar approach for protection.

And can individual protection providers learn anything from group developments?

That's all right here in episode 38 of the Marketing Protection and Finance Podcast.

Who is John Ritchie?

John is CEO of Ellipse, a digital group risk insurer.

He’s worked in the group risk sector for over 20 years primarily as a reinsurer and insurer and now, with Ellipse where he has the chance to run a group risk insurer that makes use of available technology to deliver a high quality service at sustainably competitive pricing.

He thinks that although the Group Sector can be proud of the role it plays in providing life and disability cover to millions of people in the UK, its customers deserve better service and investment in the underlying processes is long overdue.

Links and Show Notes.

For links to the books and apps mentioned by John, please visit for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

The MPAF Podcast is a 30 minute audio show you download from, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:

             Marketing, communications and propositions.

             Financial and protection products

             Interesting business models and campaigns

as well discussing how advisers can promote their own businesses using modern content and social media methods.

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.