Apr 29, 2015
MPAF41 – Jonathan Hughes on Protection Think Tanks and Automated Digital Advisers
How far off are we from a completely automated digital adviser?
One firm ran a successful April Fool recently claiming to have invented and installed such a robot. However, is such a device likely to materialise soon?
My guest today makes predictions about this and other developments based on work he and colleagues from RGA are carrying out in their Think Tank hidden in the depths of suburban Surrey.
Hear how Jonathan thinks that an automated digital adviser is possible but would have to be able to persuade as well as deliver facts.
Listen to his thoughts on whether an automated digital adviser working alongside its human counterpart could ultimately stimulate growth, not only in the protection, but in all financial services sectors.
That's all right here in episode 41 of the Marketing Protection and Finance Podcast.
Who is Jonathan Hughes?
Jonathan qualified as an actuary in 2006 and is Head of Strategic Development at RGA in London.
He is currently exiled in a small office out in Surrey with Richard Verdin and a few others working on ways to reverse the decline in Protection sales that we’ve seen over the past five years.
A little known fact about Jonathan is that he once had his bags searched at Glasgow airport while carrying a list of different types of bomb and potential targets in London.
Links and Show Notes.
For links to the books and apps mentioned by Jonathan, please visit http://rogeredwards.co.uk/MPAF for the show notes.
What is the Marketing Finance and Protection (MPAF) Podcast?
This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.
The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.
Interviews to listen to in the car, on the train or on the treadmill.
I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:
• Marketing, communications and propositions.
• Financial and protection products
• Interesting business models and campaigns
as well discussing how advisers can promote their own businesses using modern content and social media methods.
My aim is to make sure that you will get one or two big business ideas that you can apply to your own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.
I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.
Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes
Fancy Appearing on the Show?
Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk