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Marketing and Finance (MAF) Podcast

Jun 3, 2015

MPAF46 – Sam Chivers on How to Master Web Analytics for Your Website

Your website might only be a few pages describing your business and what you do.

Or it could be a larger site with that essential information plus articles, videos and tools.

Either way, knowing your audience and what they want is a critical success factor for any website.

The best way to know your audience is through your traffic stats. You can buy packages or use Google Analytics. If you’re not and expert it can be difficult to get started and to know what to look for once you have analytics in place.

My guest today provides a master class in how to set up and interpret web analytics.

Hear Sam describe how to use Google Analytics and learn what is working for your customers and how you can amend your content accordingly.

Listen to Sam explain "bounce rates" and other web jargon term and how they can help you grow your audience and ultimately your business.

That’s all right here in episode 46 of the Marketing Protection and Finance Podcast.

Who is Sam Chivers?

Sam is Head of Communication and Information at Financial Advice Network Ltd, a subsidiary of the Mutual, Shepherds Friendly Society which has been around since 1826

He’s also a qualified American Football coach having played and coached for the Edinburgh University team, and the Dundee Hurricanes.

For links to the books and apps mentioned by Sam please visit for the show notes.

Links and Show Notes.

For links to the books and apps mentioned by Sam, please visit for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

The MPAF Podcast is a 30 minute audio show you download from, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:

             Marketing, communications and propositions.

             Financial and protection products

             Interesting business models and campaigns

as well discussing how advisers can promote their own businesses using modern content and social media methods.

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.