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Marketing and Finance (MAF) Podcast

Jun 17, 2015

MPAF48 – Steve Casey on Protection on Platforms

It's been flat for many years and individual protection providers are searching for new ways to grow the protection market.

Relying upon price competition, adding features and promoting claims statistics isn't working.

Riding on the success of platform providers could be one way to find that elusive extra business.

My guest today is Head of Marketing and Propositions at AIG Life. Having just launched a protection proposition onto the Transact and Nucleus Financial platforms, Steve is best placed to explain the opportunity that exists.

Hear Steve explain how protection on platforms works and how it interacts with a client's investment portfolio.

Listen as Steve talks about the innovative pay as you go feature which means clients only pay for the cover they need.

That's all right here on Episode 48 of the Marketing Protection and Finance Podcast.

Who is Steve Casey?

Steve Casey joined AIG Life in November 2012 when they were known as Ageas Protect.

AIG purchased the company at the end of December 2014 and they have now successfully rebranded as AIG Life.

Other than running a wholesale fishing tackle and bait company when he was much younger, Steve has spent his career in Financial Services in the UK, Far East & European markets.

He writes and blogs regularly on the protection market although a little known fact about Steve is that he appeared in Money Marketing once not talking about the values of protection but how to actually make the best beans on toast.

Links and Show Notes.

For links to the books and apps mentioned by Steve, please visit for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

The MPAF Podcast is a 30 minute audio show you download from, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:

             Marketing, communications and propositions.

             Financial and protection products

             Interesting business models and campaigns

as well discussing how advisers can promote their own businesses using modern content and social media methods.

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.