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Marketing and Finance (MAF) Podcast

Jun 24, 2015

MPAF49 – Fergus Muirhead: Consumer Insights from a Certified Financial Planner, Writer and Broadcaster

There's no better way to find out what customers want than talking to them. And talking to lots of them.

My guest today is a Certified Financial Planner who's been on a remarkable journey to build a parallel career as an accomplished writer and broadcaster.

Listen to Fergus's fascinating stories from his dual life as adviser and media star. Hear his insights into what consumers really think of the financial services industry and what we all can do to help more people understand their money.

That's all right here on Episode 49 of the Marketing Protection and Finance Podcast.

Who is Fergus Muirhead?

Fergus is a Certified Financial Planner and an experienced writer and broadcaster.

He has written on all aspects of money and consumer issues for a number of newspapers and magazines; including Scotland on Sunday, The Sun, The News of the World and the Journal of the Probate Section of the Law Society.

He wrote a regular column in Moneywise Magazine and for five years he was consumer champion at bestselling magazine Women's Own.

As well as his writing credits, Fergus has appeared regularly on a number of radio and TV programmes; including GMTV, BBC Breakfast, Homes Live and Location Location Location.

You can currently see Fergus and hear him on Reporting Scotland and on the lunch time BBC Radio Scotland show, John Beattie.

Links and Show Notes.

For links to the books and apps mentioned by Fergus, please visit for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

The MPAF Podcast is a 30 minute audio show you download from, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:

          Marketing, communications and propositions.

          Financial and protection products

          Interesting business models and campaigns

as well discussing how advisers can promote their own businesses using modern content and social media methods.

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.