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Marketing and Finance (MAF) Podcast

Aug 5, 2015

MPAF55 – Chris Hitchens on Co-ignition Recruitment and Disrupting Tired Industries

In this episode I talk again to Chris Hitchens.

He first appeared on the MPAF Podcast in Episode 23 talking about Platform People.

Now he’s back to discuss his new venture called Co-ignition, a very different type of Recruitment Company which Chris describes as the Ebay of Recruitment. Co-ignition is already causing a stir in the financial services recruitment market in the UK and Australia.

Listen to Chris’s story of how he developed Co-ignition. Hear how he’s relishing disrupting a market that many view as tired and stale. What lessons can we learn and how could we disrupt other financial services sectors with innovative new ideas and models?

That's all right here on Episode 55 of the Marketing Protection and Finance Podcast.

Who is Chris Hitchens?

Chris is CEO of Platform People and recently launched Co-ignition – a new way of doing recruitment.

Chris believes the best way to look after his clients is for him to look after his people. Having been a Military Helicopter Pilot with the Army Air Corps for 14 years. So he has strong personal values regarding integrity, honour and delivery, no matter what the task is and is always looking for people with similar values to work with.

He owns a Harley and a bright orange chopper motorcycle.

Links and Show Notes.

For links to the books and apps mentioned by Chris, please visit for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A marketer for 25 years now in business to help you with your business strategy, marketing and social media. I’m the ex-MD of Bright Grey and Scottish Provident and before that held many executive marketing roles.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.