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Marketing and Finance (MAF) Podcast

Aug 26, 2015

MPAF57 - Charlotte Wibberley on Superman Syndrome Virtual Assistants and Online Business Management

In this episode I talk to Charlotte Wibberley about the so-called "Superman Syndrome", Virtual Assistants and Online Business Management.

Listen to Charlotte talk about how she built her Virtual Assistance business and how she's now expanding into Online Business Management.

Hear how you can use virtual assistants to free up your time to concentrate on what you do best. And maximise your business revenue in the process.

That's all right here in Episode 57 of the Marketing Protection and Finance Podcast.

Who is Charlotte Wibberley?

An ex-Executive Assistant, Project Manager and Events Manager for over ten years in the City of London, Charlotte is now an entrepreneur specialising in Virtual Assistance and Online Business Management.

She founded Blossom Executive Support in 2013 and has just launched the Charlotte Wibberley - Your Right Hand Woman OBM service.

Her experience is with Blue Chip companies mainly in the Financial Services industry, specifically in the Protection Market whilst working at Swiss Re.

Links and Show Notes.

For links to the books and apps mentioned, please visit for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A marketer for 25 years now in business to help you with your business strategy, marketing and social media. I’m the ex-MD of Bright Grey and Scottish Provident and before that held many executive marketing roles.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.