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Marketing and Finance (MAF) Podcast

Dec 2, 2015

MPAF69 – Nigel Bradshaw - Will Big Data Simplify or Complicate Protection Applications?

A recent recurring topic on the MPAF Podcast is the complicated protection underwriting process.

In this episode I talk to Nigel Bradshaw and we debate whether Big Data could make underwriting protection applications simpler. Or whether it might make it more complicated.

That's all right here in Episode 69 of the Marketing Protection and Finance Podcast.

Who is Nigel Bradshaw?

An Actuary, Nigel describes himself as a potent initiator and deliverer or change. He’s worked at Prolific Life and Pensions Ltd and Scottish Provident

Nigel now works through Redmayne Consulting on actuarial matters, through Mortality Metrics on the delivery of big-data solutions and through Make Sense Partners when developing and running new propositions.

Nigel also helps the family business Distant Shores Au Pairs, which offer 3-12 month placements in China.

Links and Show Notes.

For links to the books and apps mentioned by Nigel, please visit for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A marketer for 25 years now in business to help you with your business strategy, marketing and social media. I’m the ex-MD of Bright Grey and Scottish Provident and before that held many executive marketing roles.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.