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Marketing and Finance (MAF) Podcast

Jul 26, 2018

Nicole Osborne on using video marketing and LinkedIn for customer engagement - MAF180

My guest this week is Nicole Osborne, owner of Lollipop Social and a social media and video marketing champion.

We talk about how Nicole left her job as a marketing director to set up her own company and how she helps companies put together strategies for social media and video marketing.

Welcome to episode 180 of the Marketing and Finance Podcast.

We chat about:

  • How businesses of all sizes can use social media
  • Why people dislike the word ‘strategy’
  • The benefits of using video for business
  • Nicole’s tips for video production
  • How Nicole helps her clients grow their businesses
  • Why businesses should use LinkedIn

Who is Nicole Osborne?

Nicole runs Lollipop Social, a marketing company based in London. She moved from Germany 20 years ago and has worked with many business leaders on marketing and growth. She did well in her career as a marketing director but when she became a mum struggled to find a senior role with flexibility.

She decided to use her skills, experience and passion for helping entrepreneurs to sweeten up their marketing and set up her own business. She upskilled in digital marketing and started Lollipop Social a year ago. The name comes from the fact that she gives her son a lollipop to keep him happy in airport queues.

Nicole comes from a family of Eastern German entrepreneurs and enjoys working with ambitious entrepreneurs, bringing a combination of heaps of German logic and empathy to all her marketing projects.

Links and Show Notes.

For links to the books and apps mentioned by Nicole, please visit for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.