Marketing and Finance (MAF) Podcast

David Smith on using widget technology to improve how insurance is bought and sold - MAF115

In this episode, I talk to David Smith from iPipeline.

We chat about how iPipeline are using widget technology to improve how insurance is bought and sold.

Welcome to episode 115 of the Marketing and Finance Podcast.

We chat about:

  • How iPipeline come up with ideas and develop them into helpful technology widgets
  • Retaining the human touch even when talking about tech
  • How the supermarket shopping bag tax inspired the "Life Genie" insurance nudge for mortgage brokers
  • Using form technology to give advisers and clients a low hassle way to put plans under trust

Who David Smith?

David works for iPipeline UK and is responsible for distribution relationships and integrations with iPipeline's market leading protection platform, annuity service and point of sale technologies.

Links and Show Notes.

For links to the books and apps mentioned by David, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success.

An experienced marketing professional helping businesses with their marketing strategy, content and social media.

Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


John Espirian on making technical subjects simple, clear and understandable - MAF114

In this show, I talk to John Espirian.

We chat about how to make technical subjects simple, clear and understandable.

Welcome to episode 114 of the Marketing and Finance Podcast.

We chat about:

  • Why jargon, management speak, and bloat thrive in many industries
  • How people want simple, often visual explanations of complex subjects
  • Avoiding complexity creep during the internal sign off process
  • Building a personal brand using content marketing and social media

Who John Espirian?

John is a freelance technical writer who produces razor-sharp content that gets results.

His website is in #1 spot on Google for the search term 'technical writing services UK'.

John is also a director of the Society for Editors and Proof readers

Links and Show Notes.

For links to the books and apps mentioned by John, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success.

An experienced marketing professional helping businesses with their marketing strategy, content and social media.

Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


Malcolm Davidson on using YouTube videos to get mortgage clients - MAF113

My first guest of 2017 is Malcolm Davidson.

We talk about how he's used YouTube videos to find clients for his mortgage broking business

Welcome to episode 113 of the Marketing and Finance Podcast.

We chat about:

  • How the Mortgage Market Review (MMR) created a massive opportunity for mortgage brokers
  • Shooting quality videos quickly and cost effectively
  • Handling compliance issues around creating engaging content
  • Putting out good information rather than just sales blurb

Who Malcolm Davidson?

Malcolm is an experienced Mortgage Broker and Director at UK Moneyman Limited.

Since the Government brought in MMR and the banks backed away from giving mortgage advice, Malcolm's business has rocketed. He's boosted his success by putting out engaging videos on YouTube which answer client's questions. He believes his content has attracted clients who have got to know, like and trust Malcolm even before they've met him in person.

Links and Show Notes.

For links to the books and apps mentioned by Malcolm, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success.

An experienced marketing professional helping businesses with their marketing strategy, content and social media.

Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


Put content creation at the top of the to-do list in 2017 - MAF112

This week’s show is a call to action for 2017.

It’s time for you to start putting content out there. To build your brands. To engage with your clients and to build your businesses. And we’ll be listening again to some of this year’s great guests and their insights and ideas on how you can do just that.

Welcome to episode 112 of the Marketing and Finance Podcast.

In this last episode of the year, I want to use the advice of some of my past guests to encourage you to produce more of your own marketing content next year.

During the last 8 months, I’ve presented to three large groups of financial advisers. Financial Liverpool, The Protect Association and most recently the Voyant User Group. We talked about financial professionals upping their game on marketing their businesses and creating brands for themselves.

All the equipment you need is in your pocket or your bag. Your smartphone can be a live TV outside broadcast unit – using Facebook Live, Periscope or YouTube to broadcast live video. It’s an HD or 4K video camera letting you shoot better than broadcast quality footage. It’s an audio recorder letting you put together podcast episodes, like this one, where you talk about your subject or interview an expert. It can take superb photographs. And the dictation app will let you write articles by speaking into your microphone.

With this remarkable device, you can create content to engage your clients. To answer their questions. Marketing is no longer only available to those with big budgets.

In this episode, using snippets of wisdom from past MAF guests we’re going to have a look at what you can achieve.

What you'll hear about in this episode

  • How to use the smartphone in your pocket or bag to create blogs, podcasts, videos and more
  • The key to making content your clients want rather than what you think they want
  • How to keep your messages simple, be approachable and be you
  • Why you should consider live streaming video for your business in 2017

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success.

An experienced marketing professional helping businesses with their marketing strategy, content and social media.

Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Direct download: Put_content_creation_to_the_top_of_the_to_do_list_in_2017_-_MAF112.mp3
Category:Marketing -- posted at: 4:00am EDT

Eileen Murphy on CRM and managing multiple relationships - MAF111

I'm delighted to welcome Eileen Murphy back on the show.

We talk about CRM systems, processes and managing multiple relationships.

Welcome to episode 111 of the Marketing and Finance Podcast.

We chat about:

  • How CRM can free up your time and let you give a slicker customer service
  • Taking an off the shelf solution, bespoke it and make it your own
  • Managing email to remove distractions and focus on clients

Who is Eileen Murphy?

Eileen runs Informed Training, which is an Independent provider of Consultancy and CRM Training services.

They offer Independent practical hands on Consultancy in order to understand businesses. With empathy and understanding, this ensures that training is relevant and ensures companies use their CRM systems more effectively to drive their business forward.

Links and Show Notes.

For links to the books and apps mentioned by Eileen, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success.

An experienced marketing professional helping businesses with their marketing strategy, content and social media.

Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Direct download: Eileen_Murphy_on_CRM_and_managing_multiple_relationships_-_MAF111.mp3
Category:Marketing -- posted at: 2:00am EDT

Paul Avis and Scott Rayner on the ROI of group income protection - MAF110

Paul Avis and Scott Rayner on the ROI of group income protection - MAF110

Joining me this week are Paul Avis and Scott Rayner from Canada Life Group Insurance.

We talk about using return on investment (ROI) to convince finance directors of the benefits of group income protection schemes.

Welcome to episode 110 of the Marketing and Finance Podcast.

We chat about:

  • How convincing the HR team about group income protection is only half the battle
  • The ROI method being a light bulb moment for finance directors
  • Moving the proposition focus from financial benefits to practical and emotional recovery support

Who are Paul Avis and Scott Rayner?

Paul is Marketing Director at Canada Life Group Insurance, and before that has had marketing roles at Legal and General, Unum and Aviva.

A keen sportsman, Paul notes his interests as Bath Rugby, Somerset Cricket, Swindon Town Football, Diving, and Skiing.

Scott is Group Income Protection Proposition Manager at Canada Life Group Insurance.

He's into visiting modern art galleries,  watching Liverpool Football Club & Yorkshire County Cricket and listening to Les Miserables!

Links and Show Notes.

For links to the books and apps mentioned by Paul and Scott, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success.

An experienced marketing professional helping businesses with their marketing strategy, content and social media.

Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


Coralie Sawruk on why strong leadership is the key to successful change - MAF 109

In this show, I talk to Coralie Sawruk about handling change in organisations.

Often a painful experience for staff and customers, change projects also frequently fail. We discuss how strong leadership is the key to successful change.

Welcome to episode 109 of the Marketing and Finance Podcast.

We chat about:

  • Why so many change projects fail
  • Engaging teams and making sure everyone understands the vision
  • Why leadership not management is the key to successful change
  • How leaders create the right environment for their people to succeed

Who is Coralie Sawruk?

Coralie helps global organisations create efficient team dynamics. She shapes healthy groups who use change to fuel innovation, leverage on diversity and support the next generation of Leaders.

Before setting up her own business, Coralie worked for many financial institutions across the world including RBS and Groupama Banque.

Links and Show Notes.

For links to the books and apps mentioned by Coralie, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


Public speaking tips and world-class communication - MAF108

In this episode, I talk about world-class communication.

How you can take your presentations to another level.

Welcome to episode 108 of the Marketing and Finance Podcast.

You’ll hear about:

  • Lessons learned from Marcus Sheridan - a world class presenter and facilitator
  • The "Columbus principle" of asking instead of telling
  • Snippet from a recent seminar about "The TV studio in your pocket".
  • Other tips you can use to stand out as a public speaker

Today is one of those occasional episodes where it’s just me and the mike, talking about a topic that's recently caught my attention.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Direct download: Public_speaking_tips_and_world-class_communication_-_MAF108.mp3
Category:Marketing -- posted at: 9:26am EDT

Melissa Collett on learning from customer complaints Ombudsman style - MAF107

In this episode, I talk to Melissa Collett.  A former senior figure at the Financial Ombudsman Service - the FOS.

We talk about how to learn from customer complaints, and how to turn unhappy customers into advocates.

Welcome to episode 107 of the Marketing and Finance Podcast.

We chat about:

  • How the Financial Ombudsman Service works
  • The mistakes product providers continuously make when dealing with customer complaints
  • Treating customers as real people rather than simply names and notes on a file
  • How to turn unhappy customers into happy advocates

Who is Melissa Collett?

Melissa Collett is a consultant and independent legal professional who specialises in resolving complaints and dispute resolution.

She is also a tribunal judge chairing hearings of appeals about health and disability issues. A senior ombudsman at the Financial Ombudsman Service before 2016 making over 1,500 legally-binding decisions across the whole range of insurance products. Melissa liaised between the FOS and regulators such as the FCA and with trade associations.

A regular speaker at events, Melissa continues to write about consumer insurance topics. As a consultant, she works with client companies on complaints handling.

Links and Show Notes.

For links to the books and apps mentioned by Melissa, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


Jon Pittham on putting personality into business brands - MAF106

My guest on the show this week is Jon Pittman. A former financial adviser now running a marketing agency.

We talk about how to build more personality into business and financial planning brands.

Welcome to episode 106 of the Marketing and Finance Podcast.

We chat about:

  • How digital has blurred the boundaries between creative, marketing and PR agencies
  • A new breed of financial planners who are looking to use digital as a catalyst for growth
  • How Google is replacing the referral as a source of clients
  • Building more personality into your business brand using the "human touch"

Who is Jon Pittham?

Jon is owner and MD of ClientsFirst, an integrated marketing agency specialising in the B2B and professional services sectors.

He's all about helping businesses reach their audience with the right message at the right time. Building their brand and proposition; expanding digital reach; creating opportunity; engaging and connecting with their audience.

Jon has worked for Friend's Provident before as stint in a financial adviser firm before launching his current venture.

Links and Show Notes.

For links to the books and apps mentioned by Jon, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Direct download: Jon_Pittham_on_putting_personality_into_business_brands_-_MAF106.mp3
Category:Marketing -- posted at: 2:00am EDT