Marketing and Finance (MAF) Podcast

MPAF82 – Panacea Adviser on Retirement Choices: The UK’s First Virtual Financial Services Conference

Panacea Adviser just held the UK's first virtual conference for Financial Services.

Retirement Choices 2016 was a unique, if slightly surreal experience.

The conference was complete with virtual stands, a virtual auditorium, keynote speakers and avatars of company representatives.

My guests today are Derek Bradley and James Bradley from Panacea. We chat about where the idea for the virtual conference came from. How they put it together and convinced providers to sponsor it. And the lessons they've learned after that successful first foray into virtual reality.

That's all right here in episode 81 of the Marketing Protection and Finance Podcast.

Who Are Panacea Adviser?

Launched in February 2007, Panacea Adviser is a unique and free resource. They support financial advisers, mortgage brokers and paraplanners by providing free online access to the very latest news, views, tools, research, educational support and business development ideas from product providers and support services all in one place.

My guests are:  Derek Bradley is CEO and James Bradley is Head of e-Relationships.

The Panacea community grew from 100 small advisers supported by eight providers in 2007 to a community of some 17,000 Equifax Touchstone validated financial services professionals, supported by 40 firms in 2016.

Links and Show Notes.

For links to the books and apps mentioned by Derek and James, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


MPAF81 – Susie Colley on PMI, Critical Illness Cover and Going Beyond Expectations

In this episode I talk to Susie Colley.

She advises her clients on the best PMI, critical illness and income protection products to meet their needs.

And uses her nursing experience to give them expert help when and if they claim.

Listen to Susie talk about the state of the PMI and critical illness markets and her ideas for future growth. Hear about how she goes beyond expectations with the added value services she gives her clients.

That's all right here in episode 81 of the Marketing Protection and Finance Podcast.

Who is Susie Colley?

Susie runs Westcountry Health Care.

Having had 25 years in the nursing profession, she does the leg work for her clients in finding the policies that will work for them and deliver exactly what they want at a price that suits their pocket.

She's committed to demystify the jargon, explain the underwriting and explain the benefits of the policy, what's included and what isn't.

Susie believes that insurance services shouldn't stop at the point of purchase. Westcountry Health Care's USP is the personal care each and every client receives for the lifetime of their policy.

The winner of numerous industry awards Susie is also chair of the Torquay Chamber of Commerce.

Links and Show Notes.

For links to the books and apps mentioned by Susie, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


MPAF80 – Chris Marr on Content Marketing, Educating and Communicating without Selling

You might hear traditional marketing described as "interruption marketing".

An advert stopping you from watching your favourite TV show is an example.

But you don't have to shout at your customers, interrupt them or get on their nerves to engage with them.

What if marketing could be about:

  • Education
  • Entertainment
  • Fun
  • Help

In this episode I talk to Chris Marr about content marketing. And he describes the principles of content marketing just like that.

Education. Entertainment. Fun and help.

Listen to Chris expand on these principles and how it could work for your business. Hear how you could create content cost effectively, engage potential clients and have them come and find you.

That's all right here in episode 80 of the Marketing Protection and Finance Podcast.

Who is Chris Marr?

Chris Marr is a content marketer, blogger and podcaster. He helps businesses in and around Fife in Scotland to embrace content marketing principles and improve their communication.

Chris is also the founder of The Content Marketing Academy, Scotland’s first and only annual content marketing conference, and is the founder and host of The Content Marketing Academy Podcast, both of which are great examples of Chris’ commitment to promoting marketing and guiding business owners.

Links and Show Notes.

For links to the books and apps mentioned by Chris, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


MPAF79 – Why we must Engage rather than Enrage to Improve Customer Experience

Customer experience should engage not enrage.

And yet we seem to live in a country where customer experience, and I'm not just talking about Financial Services here, is often an afterthought.

In this episode it's just me and the mic talking about customer engagement. The lessons from social media.

And whether this should be a focus for financial services providers rather than the continuous adding of spurious benefits.

That's all right here in episode 79 of the Marketing Protection and Finance Podcast.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


MPAF78 – Mark Loosmore on 7 Ways to use Technology to Improve Client Engagement

In this Episode I talk to Mark Loosmore of Iress about using technology to improve client engagement.

We cover client data, the connected world, social media and more, Mark's interview is packed with tips and ideas you can follow up.

That's all right here in Episode 78 of the Marketing Protection and Finance Podcast.

Who is Mark Loosmore?

Mark is Executive General Manager Wealth for Iress UK.

With expertise in IT company sales strategy and eCommerce in financial services, Mark is a well known speaker in the UK on everything digital.

Here’s that interview right here on the marketing protection and finance podcast.

Links and Show Notes.

For links to the books and apps mentioned by Mark, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


MPAF77 – Roy McLoughlin on Pensions Auto Enrolment Challenges, Opportunities and Collaborations

Seen as the best way to overcome “savings inertia”, Auto Enrolment is the biggest shake up of pensions in a generation.

It’s a huge opportunity for financial planners but also represents adminstration challenges.

In this episode I talk to Roy Mcloughlin about maximising the opportunities, over coming the challenges and looking for ways to collaborate with other financial services professionals.

That's all right here in Episode 77 of the Marketing Protection and Finance Podcast.

Who is Roy McLoughlin?

Welcome folks to another episode of the MPAF Podcast. Wherever you are in the world, and whatever you’re doing whilst listening to this, running, walking, dog walking, cooking, cleaning or chilling, thanks so much for giving me and my guests some of your time. I really appreciate it.

I was delighted by the feedback on last week’s episode where John Cordray talked about building a personal brand using live video. Even though the MPAF Podcast is mainly for Financial Services Professionals in the UK, last week’s was generic enough to attract new listeners from other industries and countries.

I started the podcast to give you ideas and inspiration. Please let me know what topics you’d like to hear on the show and who you’d like to hear me chat to. Look me up at rogeredwards.co.uk and fill in the contact form, or tweet me @roger_edwards. You can even find me on SnapChat RogerAEdwards. Yes, I am on snapchat. And do you know. It isn’t just for the under 18s. I’ve made some great business contacts on Snapchat in the last few weeks and found started to forge some amazing supportive relationships.

So let’s get into this week’s interview and I’m delighted to introduce you to Roy McLoughlin.

Roy is an experienced financial planner with a wealth of knowledge from advising a broad portfolio of private and corporate clients within the PR, advertising, media and entertainment sectors.

He’s a well known media commentator, a founder and executive member of the Income Protection Taskforce and a Non Executive Director of insurer British Friendly.

Links and Show Notes.

For links to the books and apps mentioned by Roy, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


MPAF76 – John Cordray on Live Video, Personal Branding and Stress Free Working

Personal Branding is the focus again in this episode when I talk to John Cordray.

In five short months, John has built a personal brand and an international audience using social media and live video streaming.

Listen to how John used Periscope to establish himself as The Calm Expert which led to a speaking invitation at the recent Periscope Summit in San Francisco.

Also listen to John’s tips on how to keep your business life stress free and super productive.

That's all right here in Episode 76 of the Marketing Protection and Finance Podcast.

Who is John Cordray?

John is a licensed therapist/counsellor from St. Louis in the United States.

The host of The John Cordray Show podcast, he helps people cope with stress and mental health issues. Thanks to social media and digital marketing John has established himself as The Calm Expert.

Links and Show Notes.

For links to the books and apps mentioned by John, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


MPAF75 – Colin Gray on How to Launch a Financial Services Podcast

 

Your business will almost certainly benefit if you launch your own podcast.

Some people are put off because they think they need thousands of pounds’ worth of equipment. Or that there’s no point because others are already doing it and have already taken the audience.

In this episode I talk to Colin Gray who quickly dispels these myths.

Listen to Colin talk about the business he’s built around podcast production and his tips on how to launch your own and build an audience.

That's all right here in Episode 75 of the Marketing Protection and Finance Podcast.

Who is Colin Gray?

Colin is an online educator, and has been teaching Podcasting and online business skills for over 7 years.

He works with businesses, universities and hobbyists to make podcasting work for them. He’s an experienced speaker within the business, new media and academic worlds appearing at some of the biggest UK and international new media conferences.

Links and Show Notes.

For links to the books and apps mentioned by Colin, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Direct download: MPAF75__Colin_Gray_on_How_to_Launch_a_Financial_Services_Podcast.mp3
Category:Marketing -- posted at: 5:17am EDT

MPAF74 – Deborah Turner on Personal Branding, Image and Style

This episode is all about you.

Your personal brand is just as important as a corporate brand. Especially in the digital world where you appear across multiple media platforms.

In this episode I talk to Deborah Turner, and image consultant who helps people to manage a consistent and powerful image and brand online and in person.

A fascinating chat and you great insights about personal branding, image and style.

That's all right here in Episode 74 of the Marketing Protection and Finance Podcast.

Who is Deborah Turner?

Deborah is an image consultant and received her professional training at London's leading image consultancy, the highly prestigious Aston & Hayes. Since then, she’s been working with clients from all industries including financial advisers and accountants.

Deborah is a member of The Federation of Image Consultants.

Links and Show Notes.

For links to the books and apps mentioned by Deborah, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Direct download: MPAF74_-_Deborah_Turner_on_Personal_Branding_Image_and_Style.mp3
Category:Marketing -- posted at: 12:00am EDT

MPAF73 – Alistair Wickens on Totally Digital Businesses

What is a totally digital business?

Certainly not one an "old style" one with a cool website superimposed over the front end.

In this episode I talk to Alistair Wickens who's just transformed his company from a traditional to a totally digital business. A fascinating story, it's both scary and packed with lessons and insights.

Listen to Alistair describe the route taken by Road to Health and what a similar journey might mean for your business.

That's all right here in Episode 73 of the Marketing Protection and Finance Podcast.

Who is Alistair Wickens?

Alistair is Group Chief Executive of Road To Health. They developed Quealth a digital health risk assessment tool underpinned by a proprietary algorithm.

He's recently overseen Road To Health's transformation from a traditional business to a totally digital one. He believes that huge opportunities await financial services companies that make the same brave leap. Procrastination is not an option.

Links and Show Notes.

For links to the books and apps mentioned by Alistair, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Direct download: MPAF73__Alistair_Wickens_on_Totally_Digital_Businesses.mp3
Category:Marketing -- posted at: 6:27am EDT