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Marketing and Finance (MAF) Podcast

Feb 16, 2017

Thor Holt on perfecting presentations and pitches and killing confirmation bias - MAF118

My guest in this show is Thor Holt.

We chat about how to perfect a presentation or a pitch. We also look at how to kill confirmation bias. You know, the phenomenon which means people only consume content that confirms their own beliefs.

And what this means for the stuff you've been reading about Trump and Brexit and what the public think about industries like financial services.

Welcome to episode 118 of the Marketing and Finance Podcast.

We chat about:

  • The stages to go through to perfect a presentation or pitch
  • Live rehearsals and how to fine tune your message
  • Writing lessons from Stephen King, Scott Adams and other authors and journalists
  • How we are all victims of confirmation bias and how Trump can teach us how to find a balanced view

Who Thor Holt?

Thor believes every individual and every business can make a bigger splash!

His mission as a coach is to help you make more impact. He does this by listening to you, helping you discover and then build on your own (often quietly remarkable) strengths.  He helps people prepare winning pitches, presentations and job interviews.

On the "Write with Courage Podcast" Thor interviews authors and journalists to extract their tips and tricks for better writing.

Links and Show Notes.

For links to the books and apps mentioned by Thor, please visit for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

The MAF Podcast is a 30 minute radio show you download from, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success.

An experienced marketing professional helping businesses with their marketing strategy, content and social media.

Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.